The Benefits of Rich Media Presentations

Text and images are standard forms of content on many websites. They certainly play an important role in educating potential customers about your business. However, there are more engaging ways to seize a customer’s attention. Companies that want to stand out from the pack should consider fleshing out their websites with rich media presentations.

Rich media adds a whole new layer to the customer experience. Clickable content such as videos, podcasts, games and infographics delight customers in ways that text and images can’t do alone. Keep reading to learn more about rich media presentations and why they’re a crucial component of your website.

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What are rich media presentations?

Rich media presentations are dynamic forms of content that encourage customer interaction. The content grabs the customer’s attention through audio, animations and video. Unlike static text or images, customers can interact with rich media presentations by clicking through the content. Examples include polls, video carousels, games and call-to-action (CTA) buttons.

Rich media presentations are highly reactive to the customer’s behavior. They’re powered by programs like HTML5 and JavaScript that allow the content to adapt to clicks and various devices. For instance, a pop-up can float down a webpage or expand to fill the user’s screen. Rich media changes as the customer interacts with it.

Rich media examples to engage your audience

Rich media presentations go beyond text and images. They draw in the customer’s attention, encouraging them to become active participants in the content. Rich media includes any type of content that offers a fully customizable user experience. Each person gets to choose how they view the rich media presentation.

Here are some examples that can enhance your website:

• Videos
• GIFs
• Photo galleries
• Infographics
• Content narration
• Podcasts
• Live streams
• Webinars
• Instagram stories

How rich media boosts your business

Rich media is more than an eye-catching piece of content. These presentations offer many long-term benefits for your business. They engage customers, increase conversions, generate brand awareness and more. Here’s what you can achieve by incorporating rich media presentations into your website:

• Boost customer engagement: Rich media holds the customer’s attention by providing an interactive experience. By clicking through a rich media presentation, customers gain a better understanding of your products or services. The interactive nature of rich media helps customers become interested in your brand, which means they’re more likely to remember you when it’s time to make a purchase.

• Increase your conversion rate: Rich media presentations can turn leads into loyal customers. They achieve this by increasing the amount of time users spend on your website. The longer they stay, the more likely they are to buy a product or service. Plus, rich media makes content more appealing to customers. They will establish a positive association between the intriguing content and your company’s brand.

• Generate brand awareness: Many rich media presentations include CTA buttons that allow customers to share the content on social media. This is an organic form of marketing that generates brand awareness by word of mouth. When users share content on their social media profiles, other users get an opportunity to learn about your business. They might even click through the content or decide to visit your website.

• Refine your buyer persona: Rich media presentations come with tracking metrics that let you collect data about customers’ activity. You’ll learn a lot about customers based on how they interact with rich media presentations. You can analyze view time, click-through rates and other metrics to paint a clear picture of your target audience. This information can help you build an accurate buyer persona and a more effective marketing strategy.

• Drive traffic to your website: Rich media is a lot more intriguing to customers than static content. Customers are much more likely to share videos, podcasts and GIFs on social media and streaming platforms. This creates backlinks that direct users to your website. A larger number of backlinks will increase traffic among your webpages, which can improve their rankings among search engine results.

Curate rich media with a content expert

Rich media presentations can help you stand out from other businesses in your industry. This type of content engages customers by creating interactive experiences, improving the chance they’ll remember you later down the road. The digital content experts at Seeworthy Marketing can help you unlock the benefits of rich media presentations. We integrate rich media so you can better target your customer base. Contact us to learn more!