Marketing Web Design Tips

by Sabrina Dubbert

Customers are spending more time than ever on the internet. When customers need something, they look for answers on your website. Many competitors are vying for your customers’ attention, so it’s important to engage them with a smart website design. A well-designed website can build strong relationships with customers so they choose your brand over all the others.

Below you’ll learn how effective web design can boost customer engagement.

Keep page layouts clean and simple

Customers gravitate toward minimalist webpage designs. This is especially important for a landing page because it’s the first thing customers will see. Your website’s landing page should make a good first impression by sticking to essential content. Avoid packing too many banners, widgets and galleries on the landing page, as this can overwhelm the customer and prompt them to leave your website. Simple designs help customers focus on the content.

The most engaging websites have two-tone palettes with one accent color. Pick a color scheme that matches your company’s logo, and keep it consistent across the entire website. Webpages should have a plain, neutral background to keep customers’ attention on the content rather than the design itself.

Make your website easy to navigate

Engage customers by helping them find what they’re looking for as quickly as possible. Make their search easier with an intuitive navigation menu that runs along the top of every webpage. Most businesses use the pyramid format, which lists broad categories that break down into subtopics. The pyramid format helps customers flow through topics with ease, increasing the amount of time they spend on your website. You can also boost customer engagement by designing a mobile-friendly website. The vast majority of internet traffic occurs on mobile devices, so it’s crucial to have a web design that can adapt to smaller screens. Mobile-friendly websites encourage customers to stay longer, and they establish the trust and credibility that brings back customers in the future.

Create eye-catching calls to action

Calls to action (CTAs) are designed to guide customers down the sales funnel. A series of well-placed CTAs can convert leads into loyal customers. The text on CTA buttons should be short, sweet and to the point. Customers should have a clear idea of what to do next. Give CTAs a bright accent color that contrasts with the other webpage elements. A pop of color will quickly grab the customer’s attention.

Limit the number of CTAs on each webpage. Some business owners believe adding many CTA buttons will increase access to content. However, this can have the opposite effect. Providing too many links to click on will confuse the customer and make it harder to find certain information. Minimize CTAs on your webpages to guide customers in the right direction.

Optimize content for social media

Engage customers by adding social media plugins to your website. Social media plugins make it possible to share content on Twitter, Facebook, Instagram and other platforms. They’re CTA buttons that usually appear in a sidebar or at the end of a blog post. These plugins can generate brand awareness on social media and drive traffic to your website.

It’s equally important to create content worth sharing on social media. The most engaging websites have a good mix of text, images, infographics and videos. Incorporate visual content on your website because customers are more likely to share a picture or video than a piece of text. Make sure the content always relates to the customers’ needs and your company goals.

Make it easy to connect with you

Customers look for a way to get in touch when they need help with a product or service. Connect with customers by displaying your contact information where they can easily find it. Most businesses have a “Contact Us” page or list their phone, email and physical address in the footer of each webpage. Keep the contact information accurate to build good rapport with customers and maintain open lines of communication.

Websites are more likely to hold a customer’s attention when they offer live chat support. This feature enhances the user experience by letting customers speak with representatives in real time. Live chat support earns the customer’s loyalty because you’ll solve problems faster and connect them with friendly, helpful team members.

Build a captivating website with Seeworthy

Customer engagement is integral to your company’s success. Expand your pool of loyal customers by partnering with a web design professional. Seeworthy Marketing can design a website that engages your target audience. Reach out today to start building your website!