MarketingBaristas specializes in print, signage, t-shirts, and web design. Anthony Locascio, the company founder, has developed relationships with clients and designers all over the Chicagoland area. He develops a comprehensive idea of the needs of each individual client, helping them simplify the unwieldy process of coordinating and communicating with design, advertising, and merchandising specialists.
Nettl began in the United Kingdom as a print shop company about twenty years ago. Since they were founded, the branding and marketing process has shifted for most new companies. Now, a startup worries about their website and SEO first and print media later, rather than first making business cards as was the case a couple decades ago. Nettl changed their business practice and started offering web and SEO work first to establish relationships with clients. They are still excellent print designers, but they now are excellent web designers as well. They have become the world’s largest network of graphics businesses.
Anthony wanted to work with a company that could help streamline the process of producing different kinds of designs for the same brand identity in whatever variety of products, physical or digital, best suits the needs of the client. This requires a simple but flexible system for communication and a wide range of software and expertise. The company MarketingBaristas was working with before was very good, but it was designed primarily to accommodate web work. Nettl’s business model is uniquely congenial for the kind of products MarketingBaristas offers.
This is good news for any of MarketingBaristas’ existing clients and anyone nearby who needs to get their company branding out into the world.